Advocating Excellence in Wines & Spirits and Hospitality
We bridge the world of brands, importers, and venues
Being Younique
Younique Advocacy bridges global excellence and local opportunity, helping brands and venues elevate presence, strengthen partnerships, and grow with long-term purpose.
What We Stand For
Purpose
in Wines & Spirits: Be an extension of your team, we build and manage brands for sustainable growth in the long-term.
in Hospitality: Optimizing guest experiences, operational efficiency, brand awareness, and profitability.
Approach
We listen carefully,
Analyse deeply,
Define clearly,
Plan strategically,
Execute decisively.
Commitment
We don’t guarantee results — we guarantee commitment, strategy, and action
“Your success is our success”
OUR EXPERTISE
Wines & Spirits Advocacy
We represent brands with the same care and precision found in great winemaking. Guiding strategy, opening doors, building partnerships, and ensuring each maison’s story is told with integrity in every market.
Hospitality Consulting
We craft beverage experiences that balance creativity with commercial performance. Our consulting approach brings thoughtful menu curation, smarter procurement, stronger team capability, and measurable growth to every venue we collaborate with.
About The Founder
Founded by Manuel Rodrigues, a sommelier and hospitality leader with over two decades of global experience across luxury wines, spirits, and world-class hospitality.
From Michelin-starred beginnings in France to leading beverage programs across Dubai, Singapore, and Tokyo, Manuel brings a rare blend of hands-on craft and strategic execution, supporting brands and venues with clarity, precision, and long-term vision.
We bring the same care, patience, and precision that shape a great wine.”
Trusted Experience
What Our Partners Say
We collaborate with renowned brands, importers, hotels, and restaurants; connecting vision with execution through lasting partnerships.
Evian
“Manuel’s support in developing Evian within the Prestige Trade Channel led to strong and meaningful progress. Beyond performance, his strategic guidance and market insights played a key role in helping Evian deepen its understanding of the Japanese market.”
Laura Krass, Senior Manager Asia Pacific
Sogrape
“Our collaboration with Manuel was both efficient and thoughtfully executed. His tailored, bespoke approach and genuine attention to detail translated into a highly successful outcome.”
Hugo Souto, APAC SOGRAPE Director
Iconic Wineries
“Manuel’s transparency and clear guidance were invaluable. His entrepreneurial mindset and tailored approach enable him to turn complex challenges into tangible opportunities and measurable success.”
Paul Graham, Global Director
Frerejean Frères
“Facing a demanding timeline for our Japan project, we turned to Manuel. His bespoke service, decisive guidance, and seamless execution ensured a successful outcome. We simply could not have achieved without his expertise.
Rodolphe Frerejean Frère Taittinger, Owner
Brother’s Bond
“Partnering with Manuel to develop Brother’s Bond has been a decisive advantage. His immediate understanding of our brand DNA, combined with his deep mastery of the local market, ensured we moved in the right direction from day one. He truly embodies the philosophy of ‘Think Global, Act Local.’ Manuel does not hesitate to challenge us as a brand — pushing us to better understand and adapt to the specificities of the market. With his strong local network, hands-on approach, and proactive mindset, he operates as a true extension of our team.”
Vincent Hanna, CEO, Co-Founder
1 Hotel – Tokyo
“Opening the hotel alongside Manuel was an exceptional experience. His deep market knowledge, strong industry network, and extensive expertise in luxury hospitality enabled us to secure the best partnerships while optimizing both guest experience and profitability. Manuel consistently places the guest journey at the center of every strategy. Through his international network, he helped us create and curate unique lifestyle events that significantly elevated our brand awareness and delivered truly memorable guest experiences.”
Alvin Aoyama, General Manager of Food & Beverage
“We think ahead, create trends,
and build for the long term.”
Our philosophy is built on partnership, precision, and passion.
We believe in thinking globally, acting locally, and creating sustainable growth for every brand and venue we support. Each collaboration is guided by our belief that true success is mutual. A win-win that endures.
LET'S TALK
Every great collaboration begins with a conversation.
Tell us about your goals and let’s build something remarkable together.